Professional Summary
2+ Years Verified Experience
Product Designer with 2+ years of verified end-to-end experience architecting high-traffic B2C/B2B e-commerce storefronts, consumer mobile experiences, and enterprise AI SaaS platforms. Proven track record designing scalable software for 25+ enterprise clients (including upGrad, NIIT, TransformMe) serving 10,000 to 50,000+ active users per client, alongside high-volume retail consumer storefronts for US distributors. Demonstrated impact: 90% reduction in survey creation time via AI-assisted flows, 20% engineering velocity acceleration via tokenized design systems, and consumer gamification models driving user retention.
Core Competencies
Product, Systems & Code
B2C & Consumer UX:Mobile App UX/UI, Conversational Voice/Chat AI, Gamification (XP & Streaks), E-Commerce Cart & Checkout Optimization.
Product Design & SaaS:End-to-End Product Architecture, Multi-Tenant White-Labeling, Admin Dashboards, User Journey Mapping, Wireframes & Prototypes.
Design Systems:Figma Tokens Studio, Component Architecture, Responsive Standards (Web, Tablet, Mobile), WCAG 2.1 AA Accessibility.
Research & Delivery:CX & Client Feedback Discovery, Timed Usability Audits, 95% Design-to-Code Fidelity, AI Frontend Starter Code Generation.
Professional Experience
End-to-End Product Track Record
Enterprise Learning Platforms & AI Products
25+ Clients · upGrad, NIIT, TransformMe · 10k–50k+ Users/Client
- NuVeda 360 (SaaS Unbundling): Extracted legacy feedback module into a standalone SaaS product; designed a 3-tier survey builder (AI Assistant, Industry Templates, Manual) that slashed survey creation time by 90% (from 45+ mins to <5 mins); architected 3-step white-label setup and credit token economy.
- NU Coach (AI Conversational UX & Gamification): Transformed a raw AI-coded Lovable prototype into a high-retention coaching platform; eliminated cognitive scroll clutter, redesigned simulation dialogue, and introduced gamified retention loops (XP points, leaderboards, streaks) praised by executive leadership.
- TransformMe Custom Storytelling Module: Designed a bespoke consumer mobile AI storytelling coach (avatar & avatar-less modes) with an interactive conversational module creator, successfully launched into TransformMe’s live learning ecosystem.
- CALF 2.0 (Flagship LMS Overhaul): Redesigned course creation, preview panels, and multi-role dashboards across 4 core roles, resolving client pain points gathered via dedicated CX feedback loops and earning widespread client acclaim.
- Design System Delivery: Centralized tokens across web, tablet, and mobile, increasing dev velocity by 20% with 95% handoff fidelity and delivering production-ready frontend starter code.
High-Traffic E-Commerce & Warehouse Management Systems (WMS)
US Clients · American Distributors, Splash Distributors LLC
- B2C & B2B E-Commerce Storefronts: Designed responsive consumer web storefronts and native iOS/Android mobile apps for high-volume US distributors, architecting product discovery, search filtering, cart, and multi-step checkout for thousands of everyday retail shoppers and wholesale buyers.
- WMS Operations Architecture: Designed end-to-end warehouse dispatch, real-time inventory tracking, and fleet logistics interfaces, directly connecting multi-channel consumer storefront orders with backend fulfillment.
- Design-to-Code Quality: Partnered closely with frontend developers to enforce responsive component standards, achieving 90%+ visual and functional implementation fidelity.
University ERP & High-Stakes Examination Systems
EdTech & Higher Education Workflows
- User Discovery & Field Research: Conducted dozens of live campus demonstrations and faculty interviews with university deans, directly uncovering high error rates and severe navigation friction in exam evaluation workflows.
- UX Flow Redesign & Recognition: Self-initiated wireframing and redesigned multi-tier task flows using user-centered design principles; cut user support tickets and error rates, earning personal commendation from the Company Chairman.
Education & Qualifications
Bachelor of Technology (B.Tech) — Mechanical Engineering
Ramachandra College of Engineering (Affiliated to JNTUK) · Eluru, AP
Product Design & UI/UX Specialization
Domestika Certified UX Designer (2023) · Double Diamond, Design Systems & HCI